At Clouser Design Co., we had the privilege of collaborating with Lead Therapy, a visionary clothing company dedicated to supporting veterans with PTSD through positive outlets like shooting sports. Here’s how we helped them create a compelling brand identity that resonates deeply with their audience.
Our mission was clear: to craft a simple yet distinctive logo that embodies the essence of Lead Therapy and communicates their commitment to supporting veterans.
Our journey began with extensive research and discovery to understand the unique culture of firearm enthusiasts and the challenges faced by veterans with PTSD. We then translated our insights into initial sketches, exploring various concepts that symbolize strength, therapy, and community. Through iterative refinement and client collaboration, we honed in on a powerful concept: a monogram where the letters "L" and "T" are ingeniously crafted from firearms, forming a therapy cross symbol. This design not only captures the essence of Lead Therapy but also communicates their mission visually.
Lead Therapy approached us with a heartfelt ambition to launch a clothing line that not only celebrates their passion for shooting sports but also contributes to a noble cause—supporting veterans with PTSD.
We provided comprehensive logo design services along with conceptualizing initial t-shirt designs that aligned seamlessly with Lead Therapy’s brand ethos.
The final logo exceeded expectations, providing Lead Therapy with a compelling brand mark that effectively communicates their values and resonates with their target demographic. It serves as a powerful symbol of their commitment to both their community and the veterans they support.
