Imbued with a fervent passion for Western culture and design, Clouser Design Co. embarked on a mission to breathe new life into the timeless tradition of the Reno Rodeo. Recognized as one of the oldest rodeos globally, this annual event has captivated audiences across generations, typically ranging from 25 to 50 years old.
Driven by an unwavering dedication to celebrating Western heritage, Clouser Design Co. undertook a bold initiative to refresh the brand identity of the iconic Reno Rodeo. Inspired by a desire to infuse youthful energy and modern flair into this storied institution, the team embarked on a journey fueled by passion and creativity.
Rooted in a deep appreciation for the rodeo's legacy, Clouser Design Co. embarked on an intensive exploration of design possibilities. Drawing from their love for Western aesthetics and a keen eye for innovation, the team meticulously crafted a brand identity that honored tradition while embracing contemporary sensibilities.
The culmination of this passion project was a striking brand refresh that captured the essence of the Reno Rodeo with renewed vigor. From dynamic logos to captivating collateral, every element bore the imprint of Clouser Design Co.'s unwavering commitment to excellence and authenticity.
This passion-fueled endeavor left an indelible mark on the Reno Rodeo, reigniting excitement and anticipation among attendees. By infusing their creative vision with a deep-seated love for Western culture, Clouser Design Co. ensured that the rodeo's legacy would endure for years to come, inspiring generations with its timeless allure.
