Dr. Espinoza, a pediatric dentist with a mission to change the perception of dental visits, sought our help to reshape the experience for his younger patients. Having endured a traumatic dental visit himself as a child, he was determined to turn the dentist’s office into a fun, welcoming space. Dr. Espinoza’s goal? To create a brand and brand identity that would not only make dental visits exciting but would stand out in a field often seen as dull or intimidating.
Our journey began with thorough research and testing, ensuring every design choice aligned with Dr. Espinoza’s mission. From drawing and sketching logotypes to fine-tuning the color palette, we dedicated ourselves to creating something unique. Bright, bold colors and a touch of vintage flair gave the brand a youthful, yet timeless appeal.
The doctor had a traumatic experience at the dentist when he was a child and while going through medical school he had the goal of changing peoples mind about what the dentist feels like and how fun it can be.
We delivered a fresh, energetic brand identity that spoke directly to kids and parents. The final look? A playful logo, eye-catching patterns, and vibrant packaging that reflected the fun yet professional nature of the practice. With a complete identity that will carry the brand for years to come, Dr. Espinoza’s vision is now a reality.
