Thrive is a new kombucha brand that aspires to connect people through health. Dedicated to revolutionizing the kombucha market, Thrive sought to establish a brand identity that not only reflected its commitment to health and wellness but also disrupted the industry with innovative flavors and brewing techniques.
My mission was to create a highly influential and memorable brand identity that would captivate and resonate with Thrive's target audience. This involved the meticulous development of a bespoke logotype and visually stunning illustrations to enhance the brand's overall appeal.
Commencing with thorough market research, we analyzed competitors and the visual identity of the kombucha industry. Through 25 logotype sketches, we captured the brand's personality, leading to a finalized logo. Leveraging our research, we developed a visually appealing packaging system to stand out on store shelves. Additional brand assets such as posters, a website, and social media templates were crafted to ensure a cohesive presence.
Thrive's compelling vision aimed to achieve a significant market share, disrupt the industry, and offer consumers a unique and refreshing experience beyond a typical beverage. The call was to create a brand that not only represented a delicious drink but also embodied a lifestyle promoting well-being and vitality.
Our concerted efforts not only culminated in the creation of a visually appealing and meaningful brand that adeptly addressed Thrive's challenges but also established a profound sense of brand loyalty among consumers, as the unique packaging and distinctive logo not only set Thrive apart from competitors but also engendered a palpable anticipation and genuine enthusiasm among customers, solidifying a lasting connection and trust in the brand.
